Account structure and search strategy
I organize campaigns around your offers, audience intent, geography, and business priorities. Brand, non-brand, and competitor activity each need a clear purpose and an appropriate budget.
NICK ANDREWS / FREELANCE CAMPAIGN MANAGEMENT
Google Ads
Freelancer.
Turn search intent into better business outcomes.
Your Google Ads account needs more than a launch and a monthly report. I work directly in your campaigns, connecting search intent, ad copy, landing pages, and conversion data so the next decision has a clear reason behind it.
WHERE I CAN HELP
For businesses that need to capture demand and improve the quality of what comes through.
An account can generate conversions while bringing in the wrong customers. I start by understanding what a qualified lead, signup, or purchase looks like for your business, then work back through your campaigns and measurement. That gives us a useful starting point for deciding what to keep, rebuild, or test.
THE DAY-TO-DAY WORK
Google Ads management,
from plan to performance.
Strategy, execution, and a clear reason behind the next change.
Search terms and budget management
I review the searches driving spend, identify negative keyword opportunities, and adjust targeting and budgets as performance develops. The aim is to put more attention behind relevant demand.
Ads and landing page alignment
I develop and test messaging that connects the search to the offer. I also identify landing page friction and give your team specific recommendations for improving the path to conversion.
Conversion quality and campaign analysis
I review conversion goals and campaign results alongside the business context. AI helps investigate patterns across campaigns; I review the findings before deciding which changes to make.
A PRACTICAL TESTING MINDSET
What we could work on together.
We might test a new high-intent use case, separate a mixed campaign into clearer themes, or revisit an ad and landing page combination that attracts clicks without qualified inquiries.
The starting point is your account and your business. We agree on the question, choose a useful measure of success, and review what the results actually tell us.
YOUR PARTNER IN THE WORK
You work directly with me.
I’m Nick Andrews, the independent paid media marketer behind MarketingQL. I bring hands-on marketing experience to your strategy, campaign launches, and ongoing optimization.
Our work starts with your goals and a review of the account, creative, landing pages, and measurement. From there, I prioritize the changes most likely to move the work forward and keep you involved in the decisions that need your business context.
I use AI to help investigate campaign performance and streamline recurring analysis. My judgment shapes the questions, checks the findings, and turns the useful insights into action.
How I combine AI campaign analysis with human reviewBEFORE WE GET STARTED
Google Ads freelancer FAQs.
Can you take over an existing Google Ads account?
Yes. I can start with an account review, understand how it has been managed, and prioritize improvements. We can retain useful campaign history while addressing structure, measurement, or targeting problems.
Do you manage more than Google Search?
Yes. My Google Ads work can include Display and Performance Max alongside Search. We decide which campaign types belong in the plan based on your goals, creative, measurement, and budget.
What is it like working with you as my Google Ads freelancer?
You work directly with me from the initial review through campaign changes and reporting. We agree on priorities, identify what I need from your team, and keep a practical feedback loop around performance, creative, and lead quality.
How do you use AI in campaign management?
I use AI to help investigate performance, compare patterns, and streamline recurring analysis. I review the findings, check them against your business context, and decide which changes or tests make sense. You have a marketer accountable for the work.
LET’S TALK ABOUT YOUR ACCOUNT
Bring me your Google Ads goals.
Tell me what you are running, where things feel stuck, and what you want to achieve. We can talk through where I can help.
Connect with me on LinkedIn