Audience and account strategy
I translate your ideal customer profile into a practical audience plan. We review roles, industries, company fit, and target-account priorities before deciding how to structure campaigns.
NICK ANDREWS / FREELANCE CAMPAIGN MANAGEMENT
I help B2B teams turn LinkedIn advertising into a focused part of their growth plan. That means clear audience choices, useful creative, founder-led content where it fits, and reporting that stays connected to lead quality and pipeline.
WHERE I CAN HELP
Getting in front of a professional audience is only the start. The message needs to earn attention and give people a useful next step. I connect targeting, content, and the offer so your campaigns are built around how buyers learn and evaluate.
THE DAY-TO-DAY WORK
Strategy, execution, and a clear reason behind the next change.
I translate your ideal customer profile into a practical audience plan. We review roles, industries, company fit, and target-account priorities before deciding how to structure campaigns.
I help your team decide what belongs in the image, what the copy needs to explain, and what the landing page should deliver. Each ad should have a clear message and next step.
I help identify useful perspectives from founders and subject matter experts and plan how those posts can support paid campaigns. Educational content, customer proof, and direct-response offers each have a role.
I review campaign spend, engagement, and conversions alongside CRM feedback when available. AI helps compare patterns, while I apply business context to budget and testing decisions.
A PRACTICAL TESTING MINDSET
We might compare an educational offer with a product-led message, build a campaign around a specific industry, or support a founder post that answers a question your buyers regularly ask.
The starting point is your account and your business. We agree on the question, choose a useful measure of success, and review what the results actually tell us.

YOUR PARTNER IN THE WORK
I’m Nick Andrews, the independent paid media marketer behind MarketingQL. I bring hands-on marketing experience to your strategy, campaign launches, and ongoing optimization.
Our work starts with your goals and a review of the account, creative, landing pages, and measurement. From there, I prioritize the changes most likely to move the work forward and keep you involved in the decisions that need your business context.
I use AI to help investigate campaign performance and streamline recurring analysis. My judgment shapes the questions, checks the findings, and turns the useful insights into action.
How I combine AI campaign analysis with human reviewBEFORE WE GET STARTED
Yes. I can help plan LinkedIn campaigns around your target-account strategy and coordinate the message with your team’s sales and marketing activity.
Yes. I can help identify topics, give feedback on posts, and connect that content with the paid campaign plan. The strongest starting point is a useful perspective from someone with direct experience.
You work directly with me from the initial review through campaign changes and reporting. We agree on priorities, identify what I need from your team, and keep a practical feedback loop around performance, creative, and lead quality.
I use AI to help investigate performance, compare patterns, and streamline recurring analysis. I review the findings, check them against your business context, and decide which changes or tests make sense. You have a marketer accountable for the work.
LET’S TALK ABOUT YOUR ACCOUNT
Tell me what you are running, where things feel stuck, and what you want to achieve. We can talk through where I can help.
Connect with me on LinkedIn