Account setup and campaign adaptation
I can build new campaigns or review campaigns brought over from Google Ads. I check that the structure, settings, and messaging make sense for the Microsoft account.
NICK ANDREWS / FREELANCE CAMPAIGN MANAGEMENT
Microsoft Ads
Freelancer.
Build a deliberate second search channel.
I manage Microsoft Advertising campaigns with the same attention to search intent, conversion quality, and budget discipline that I bring to Google Ads. The goal is to understand what this channel can contribute to your business.
WHERE I CAN HELP
For businesses that want to explore additional paid search demand.
Moving campaigns into another account is only a starting point. I review the targeting, settings, ad copy, search terms, and conversion setup so the account has a plan of its own. We judge it by the results it produces, with expectations grounded in your market.
THE DAY-TO-DAY WORK
Microsoft Ads management,
from plan to performance.
Strategy, execution, and a clear reason behind the next change.
Keywords and search term management
I review keyword themes and the actual searches generating activity. Negative keyword decisions and targeting changes are tied to relevance and business fit.
Budget and bid oversight
I monitor pacing and performance so we can allocate spend deliberately. The account gets ongoing attention as we learn which campaigns and queries produce useful outcomes.
Conversion and cross-channel analysis
I review measurement and compare results with your broader paid search program. AI helps investigate patterns; I assess whether the differences are meaningful enough to act on.
A PRACTICAL TESTING MINDSET
What we could work on together.
We might start with proven search themes, set a focused test budget, and compare qualified outcomes with your existing acquisition channels before expanding coverage.
The starting point is your account and your business. We agree on the question, choose a useful measure of success, and review what the results actually tell us.
YOUR PARTNER IN THE WORK
You work directly with me.
I’m Nick Andrews, the independent paid media marketer behind MarketingQL. I bring hands-on marketing experience to your strategy, campaign launches, and ongoing optimization.
Our work starts with your goals and a review of the account, creative, landing pages, and measurement. From there, I prioritize the changes most likely to move the work forward and keep you involved in the decisions that need your business context.
I use AI to help investigate campaign performance and streamline recurring analysis. My judgment shapes the questions, checks the findings, and turns the useful insights into action.
How I combine AI campaign analysis with human reviewBEFORE WE GET STARTED
Microsoft Ads freelancer FAQs.
Is Microsoft Ads the same service people call Bing Ads?
Yes. Bing Ads is the former name many people still use when looking for help with Microsoft Advertising. This service covers hands-on management of your Microsoft Ads account.
Can you manage Microsoft Ads alongside Google Ads?
Yes. I can coordinate both accounts, keeping the strategy connected while reviewing each platform’s performance and settings separately.
What is it like working with you as my Microsoft Ads freelancer?
You work directly with me from the initial review through campaign changes and reporting. We agree on priorities, identify what I need from your team, and keep a practical feedback loop around performance, creative, and lead quality.
How do you use AI in campaign management?
I use AI to help investigate performance, compare patterns, and streamline recurring analysis. I review the findings, check them against your business context, and decide which changes or tests make sense. You have a marketer accountable for the work.
LET’S TALK ABOUT YOUR ACCOUNT
Bring me your Microsoft Ads goals.
Tell me what you are running, where things feel stuck, and what you want to achieve. We can talk through where I can help.
Connect with me on LinkedIn