Campaign and offer strategy
I build the plan around your audience, offer, and desired outcome. That includes deciding how to structure campaigns and where prospecting or retargeting can contribute.
NICK ANDREWS / FREELANCE CAMPAIGN MANAGEMENT
Meta Ads
Freelancer.
Better creative. Better lead feedback. Better decisions.
I manage Facebook and Instagram campaigns with close attention to the connection between the ad, the offer, and what happens after the click. You work directly with me on strategy, creative testing, and ongoing optimization.
WHERE I CAN HELP
For businesses that need consistent testing across Facebook and Instagram.
A low cost per lead can look great until you review the actual inquiries. I want to understand which leads become useful conversations or customers, then use that feedback to improve the campaign. Creative performance and lead quality belong in the same discussion.
THE DAY-TO-DAY WORK
Meta Ads management,
from plan to performance.
Strategy, execution, and a clear reason behind the next change.
Creative testing and feedback
I turn performance observations into practical creative briefs. We can test different hooks, proof points, visuals, and calls to action while keeping the message aligned with your landing page.
Facebook and Instagram management
I monitor delivery, spend, and campaign performance across the account. Audience, placement, and creative decisions are informed by the results and the business context.
Lead quality and reporting
Where you can share CRM or lead data, I compare it with campaign activity to understand quality beyond the platform totals. AI helps with recurring analysis; I review the conclusions and recommend the next action.
A PRACTICAL TESTING MINDSET
What we could work on together.
We might test a more specific offer, use customer proof in a new creative concept, or improve the form and landing page so the people responding better understand who the service is for.
The starting point is your account and your business. We agree on the question, choose a useful measure of success, and review what the results actually tell us.
YOUR PARTNER IN THE WORK
You work directly with me.
I’m Nick Andrews, the independent paid media marketer behind MarketingQL. I bring hands-on marketing experience to your strategy, campaign launches, and ongoing optimization.
Our work starts with your goals and a review of the account, creative, landing pages, and measurement. From there, I prioritize the changes most likely to move the work forward and keep you involved in the decisions that need your business context.
I use AI to help investigate campaign performance and streamline recurring analysis. My judgment shapes the questions, checks the findings, and turns the useful insights into action.
How I combine AI campaign analysis with human reviewBEFORE WE GET STARTED
Meta Ads freelancer FAQs.
Does Meta Ads management include Facebook and Instagram?
Yes. I manage both within the agreed campaign plan, reviewing how each contributes and where the creative needs to be adapted.
Can you use our lead spreadsheet instead of relying only on Meta conversions?
Yes. If the lead data includes usable campaign identifiers, I can compare spend with recorded leads and help identify differences between platform reporting and your business records.
What is it like working with you as my Meta Ads freelancer?
You work directly with me from the initial review through campaign changes and reporting. We agree on priorities, identify what I need from your team, and keep a practical feedback loop around performance, creative, and lead quality.
How do you use AI in campaign management?
I use AI to help investigate performance, compare patterns, and streamline recurring analysis. I review the findings, check them against your business context, and decide which changes or tests make sense. You have a marketer accountable for the work.
LET’S TALK ABOUT YOUR ACCOUNT
Bring me your Meta Ads goals.
Tell me what you are running, where things feel stuck, and what you want to achieve. We can talk through where I can help.
Connect with me on LinkedIn