Video campaign planning
I help define who we need to reach, what they should understand, and what action we want them to take. That plan shapes the campaign structure and how we allocate the initial budget.
NICK ANDREWS / FREELANCE CAMPAIGN MANAGEMENT
YouTube Ads
Freelancer.
Give your video a clear job to do.
I help turn video assets into a focused paid media plan. As your YouTube Ads freelancer, I connect the audience, message, campaign setup, and measurement so your video investment supports a defined business goal.
WHERE I CAN HELP
For teams with a product or story that benefits from being seen and explained.
A video view tells us someone watched. It does not, by itself, tell us whether the campaign helped your business. I start with the role YouTube should play in your acquisition plan, then build the campaign and reporting around that role.
THE DAY-TO-DAY WORK
YouTube Ads management,
from plan to performance.
Strategy, execution, and a clear reason behind the next change.
Creative direction and testing
I give feedback on the opening, message, pacing, proof, and call to action. Your existing videos can be a starting point, with a testing plan that gives each variation a clear question to answer.
Audience and placement review
I manage targeting and review where spend is going. As results develop, I look for opportunities to refine the audience and improve the match between the video and its context.
Performance and conversion analysis
I review video engagement alongside site activity and conversion data where available. AI-assisted analysis helps surface patterns, while I decide what those patterns mean for the next test.
A PRACTICAL TESTING MINDSET
What we could work on together.
We might compare a product walkthrough with a problem-led introduction, test a different opening, or build a more relevant landing page path for viewers who want to learn more.
The starting point is your account and your business. We agree on the question, choose a useful measure of success, and review what the results actually tell us.
YOUR PARTNER IN THE WORK
You work directly with me.
I’m Nick Andrews, the independent paid media marketer behind MarketingQL. I bring hands-on marketing experience to your strategy, campaign launches, and ongoing optimization.
Our work starts with your goals and a review of the account, creative, landing pages, and measurement. From there, I prioritize the changes most likely to move the work forward and keep you involved in the decisions that need your business context.
I use AI to help investigate campaign performance and streamline recurring analysis. My judgment shapes the questions, checks the findings, and turns the useful insights into action.
How I combine AI campaign analysis with human reviewBEFORE WE GET STARTED
YouTube Ads freelancer FAQs.
Do I need a polished brand video to start?
We can review the assets you already have, including product demos, interviews, or educational clips. I will help identify what is usable and what changes would make the message clearer before we commit spend.
Can YouTube support my search campaigns?
Yes. I can plan YouTube alongside your search activity, with a defined role for each channel. We will review the available evidence rather than assume every later search or conversion was caused by a video view.
What is it like working with you as my YouTube Ads freelancer?
You work directly with me from the initial review through campaign changes and reporting. We agree on priorities, identify what I need from your team, and keep a practical feedback loop around performance, creative, and lead quality.
How do you use AI in campaign management?
I use AI to help investigate performance, compare patterns, and streamline recurring analysis. I review the findings, check them against your business context, and decide which changes or tests make sense. You have a marketer accountable for the work.
LET’S TALK ABOUT YOUR ACCOUNT
Bring me your YouTube Ads goals.
Tell me what you are running, where things feel stuck, and what you want to achieve. We can talk through where I can help.
Connect with me on LinkedIn