Audience and community planning
I identify the interests and community themes that are relevant to your product. We use that research to shape a focused audience plan and avoid treating all Reddit traffic as the same.
NICK ANDREWS / FREELANCE CAMPAIGN MANAGEMENT
I help businesses approach Reddit advertising with relevant offers and a clear testing plan. You get hands-on campaign management from someone who looks closely at the audience, the language of the ad, and what happens after the click.
WHERE I CAN HELP
A message that works on another social platform may need a different approach on Reddit. I start with the problem your audience cares about and the value your landing page delivers. The campaign should make sense in that context before we try to scale it.
THE DAY-TO-DAY WORK
Strategy, execution, and a clear reason behind the next change.
I identify the interests and community themes that are relevant to your product. We use that research to shape a focused audience plan and avoid treating all Reddit traffic as the same.
I help develop direct, specific messages that explain why someone should care. We can test a useful resource, a product use case, or a clear answer to an audience problem.
I handle campaign organization, budget pacing, and ongoing performance review. We use the early results to decide which audience and message combinations deserve more testing.
I look beyond click-through rate to the activity you can measure on your site. AI helps surface campaign patterns; I review lead quality, signup behavior, and the context before recommending changes.
A PRACTICAL TESTING MINDSET
We might introduce a developer tool through a practical use case, compare community themes, or test an educational resource against a direct product offer.
The starting point is your account and your business. We agree on the question, choose a useful measure of success, and review what the results actually tell us.

YOUR PARTNER IN THE WORK
I’m Nick Andrews, the independent paid media marketer behind MarketingQL. I bring hands-on marketing experience to your strategy, campaign launches, and ongoing optimization.
Our work starts with your goals and a review of the account, creative, landing pages, and measurement. From there, I prioritize the changes most likely to move the work forward and keep you involved in the decisions that need your business context.
I use AI to help investigate campaign performance and streamline recurring analysis. My judgment shapes the questions, checks the findings, and turns the useful insights into action.
How I combine AI campaign analysis with human reviewBEFORE WE GET STARTED
It can be worth testing when there is a relevant audience and a useful, specific message. I would first review your product, community fit, landing page, and budget to decide whether the test has a reasonable foundation.
Existing assets can help, but I review the copy and offer for Reddit’s context. We may need a more direct headline, a different proof point, or a landing page that better answers the audience’s question.
You work directly with me from the initial review through campaign changes and reporting. We agree on priorities, identify what I need from your team, and keep a practical feedback loop around performance, creative, and lead quality.
I use AI to help investigate performance, compare patterns, and streamline recurring analysis. I review the findings, check them against your business context, and decide which changes or tests make sense. You have a marketer accountable for the work.
LET’S TALK ABOUT YOUR ACCOUNT
Tell me what you are running, where things feel stuck, and what you want to achieve. We can talk through where I can help.
Connect with me on LinkedIn